Have you seen H&R Block’s latest
television commercial? It once again
“stars” the bow-tied buffoon from past years’ ads (is he supposed to be Henry
or Richard?). And, as usual, it makes no
mention of H&R’s actual ability to competently prepare tax returns.
H&R cannot get its clients the
way competent and qualified independent prepares do, via word-of-mouth
referrals from satisfied existing clients (neither my mentor nor I ever had to
take out an ad of any kind to get clients).
It must rely on gimmicky ads.
This year’s nonsense has a new
gimmick – Henry and Richard are giving away $1,000 to 1,000 customers each and
every day!
$1,000 x 1,000 = $1 Million! If you actually believe the company is going
to give away $1 Million each day of the 3-month tax season, where do you think
the money is going to come from?
Obviously it must come out of the fees charged to its “victims”.
So not only does the fee for having
your tax return prepared by H&R include the cost of the constant ridiculous
ads, it now also must also cover $90 Million in prize money. No wonder, as I have been telling you for
years, Henry and Richard ain’t cheap.
Just because you are getting “fast
food” service at the H&R offices does not mean you will be charged “fast
food” prices.
You will certainly get better, more
personalized service, and very likely pay less, if you have an independent tax
professional prepare your returns.
1 comment:
It's actually just for a month - during the peak of season, and ends 2/15. Love the blog, thanks! The ominous... Annonymous!
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